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The Rise of Gen Z Investors: How the Youngest Generation is Changing the Game


A new group of investors is on the rise, and they are made up of the youngest generation – Gen Z.

This group is poised to change the game regarding investment strategies and goals. For one, they are much more interested in impact investing, which focuses on positively impacting social and environmental issues. They are also more likely to take on riskier investments in order to achieve their goals.

This generation is not afraid to challenge the status quo, and they are sure to shake things up in the world of investing.

Who are Gen Z Investors?

Gen Z investors are individuals born between 1997 and 2012 who are just entering adulthood and the workforce. Members of the Z generation have grown up in a world that’s quite different from what their elders knew.

They’ve had access to way more information and technology than their parents and grandparents. This information has influenced their investment decisions, making them more informed and tech-savvy investors.

How the Rise of Social Media has Influenced Gen Z Investors

Social media is one of the most significant factors contributing to the rise of Gen Z investors. Gen Z investors have grown up in a world where social media is integral to their lives. Social media platforms like TikTok, Twitter, and Reddit have become a source of financial news and investment advice for Gen Z investors. Platforms like TikTok, in particular, have given rise to a new breed of investment influencers.

These influencers, often young Gen Z investors, have gained massive followings by sharing investment tips and tricks with their followers. They have made investing more accessible to the average person, particularly those just starting to invest.

Gen Z’s Unique Approach to Investment

The investment strategies employed by Generation Z investors differ significantly from those of their predecessors. Rather than seeking out solely the most profitable investments, Gen Z investors prioritize investing in companies that show social responsibility, are environmentally conscious, and make a positive difference in their communities. These types of companies are referred to in finance as having high standards in environmental, social, or governance (ESG) issues.

Gen Z investors are also more willing to take risks with their investments, often investing in emerging technologies, startups, and alternative assets, such as cryptocurrencies. They understand that such high-risk investments can potentially yield significant returns in the long term, and riskier assets are better suited for younger investors with longer time horizons.

Why More Traditional Investors Should Take Notice of Gen Z

Traditional investors should pay attention to Gen Z investors for various reasons.

Primarily, they make up a significant new trend in the population, meaning their investment decisions are likely to impact the future investment landscape.

Additionally, they employ a unique approach to investing that may influence the decisions of other generations. Furthermore, their involvement in the investment industry could lead to developing new investment products and services that better suit their values.

The Future of Gen Z Investors:

Gen Z investors are predicted to have a promising future as they prepare to inherit a world of investment opportunities that were not available to their predecessors.

With greater access to information, technology, and tools, Gen Z investors are more empowered to make wise decisions about their financial future. Furthermore, their greater social awareness makes them more likely to invest in companies that align with their own values, such as those that prioritize sustainability and social responsibility.

Being digital natives, Gen Z investors are likely to be more open to new investment platforms and apps, which include robo-advisors and cryptocurrency exchanges.

Nonetheless, they confront obstacles such as economic uncertainty and a lack of financial literacy that may necessitate further education and guidance from financial advisors. As they accumulate wealth, Gen Z investors must prioritize their long-term financial objectives and seek out reliable investment advice to ensure their future success.

Overall, the future of Gen Z investors is bright, and they possess the potential to transform the investment landscape with their distinctive viewpoint and values-based approach.

Josh Dudick

Josh is a financial expert with over 15 years of experience on Wall Street as a senior market strategist and trader. His career has spanned from working on the New York Stock Exchange floor to investment management and portfolio trading at Citibank, Chicago Trading Company, and Flow Traders.

Josh graduated from Cornell University with a degree from the Dyson School of Applied Economics & Management at the SC Johnson College of Business. He has held multiple professional licenses during his career, including FINRA Series 3, 7, 24, 55, Nasdaq OMX, Xetra & Eurex (German), and SIX (Swiss) trading licenses. Josh served as a senior trader and strategist, business partner, and head of futures in his former roles on Wall Street.

Josh's work and authoritative advice have appeared in major publications like Nasdaq, Forbes, The Sun, Yahoo! Finance, CBS News, Fortune, The Street, MSN Money, and Go Banking Rates. Josh currently holds areas of expertise in investing, wealth management, capital markets, taxes, real estate, cryptocurrencies, and personal finance.

Josh currently runs a wealth management business and investment firm. Additionally, he is the founder and CEO of Top Dollar, where he teaches others how to build 6-figure passive income with smart money strategies that he uses professionally.