This group is poised to change the game regarding investment strategies and goals. For one, they are much more interested in impact investing, which focuses on positively impacting social and environmental issues.
Gen Z investors are individuals born between 1997 and 2012 who are just entering adulthood and the workforce. Members of the Z generation have grown up in a world that’s quite different from what their elders knew.
They’ve had access to way more information and technology than their parents and grandparents. This information has influenced their investment decisions, making them more informed and tech-savvy investors.
How the Rise of Social Media has Influenced Gen Z Investors
Social media is one of the most significant factors contributing to the rise of Gen Z investors. Gen Z investors have grown up in a world where social media is integral to their lives.