TOP DOLLAR INVESTOR
The primary way Twitter makes money is through advertising. In 2021, advertising comprised about 89% of the firm’s revenue at about $4.5 billion. Advertising revenue growth is double-digit and increased 41% from 2020 to 2021.
The remaining 11% of Twitter’s revenue is from data licensing and services, which is the second way it makes money. In 2021, revenue from this segment was about $571.8 million. This revenue grew more slowly but at a respectable 12.3% between 2020 and 2021.
TOP Dollar Investor