From Netflix’s constantly rising monthly fees to Wikipedia’s Sarah McLachlan-evoking donation requests, some websites are pretty transparent in how they make money. How does the coupon and price-comparison app Honey make money?
For the uninitiated, Honey is an online shopping tool that helps users lock in the best deals possible on products while they shop. It is a browser extension you can install that automatically searches the web for better deals on anything you may be buying.
Although there are plenty of coupon-finder and discount code sites, Honey leverages the latest web tech to take this service to the next level. The tool creates a painless experience to help people save some extra money without any additional thinking or steps.
Coupon and deal apps are nothing new. There are plenty of sites that offer side-by-side comparisons of different products, brands, or prices. However, Honey takes things further and removes all the work from the equation.